The on and off love affair with coloured mascara has gone on for decades. Some love the rich and bold look it can give to lashes and others find it a dated, gaudy trend. For those that have never tried it, coloured mascara can actually enhance your eye look and (if you keep it subtle) it can be incredibly pretty.
Blue and purple are the most popular coloured mascara shades. Blue mascara is flattering for everyone and makes the whites of eyes whiter while purple (best for those with green or blue eyes) can really help enrich and brighten the eye colour.
Take a beauty risk this spring and consider picking up a coloured mascara. One of our favourite, affordable options (especially if you’re trying coloured mascara for the first time) is Maybelline Great Lash Mascara in Royal Blue.